Samsung, meanwhile, recruited a host of iconic game characters to advertise its 990 Pro SSD.

There has also been newfound international appreciation for once-niche franchises like Persona and Yakuza / Like A Dragon.

While short of exclusives, TGS at least puts on a proper show.

Sega’s Tokyo Game Show booth with inflatable Sonic characters.

In-person business meetings meanwhile had Western companies helping out Japanese developers, and vice versa.

With E3 out of action, TGS feels an even more attractive place for international deals to be done.

And then there’s Tokyo itself, of course.

Cover image for YouTube video

And, despite some of the difficulties of attending, TGS remains a fascinating show to me.

Tokyo Game Show billboards advertising Starfield and other games.

A view across the Tokyo Game Show showfloor, with various business stands and people milling around.

The Final Fantasy stand at Tokyo Game Show, where a large screen hangs from the ceiling above merch in glass cases.