If nothing else, FIFA was quite an annoying name anyway.
“FIFA is regularly associated with greed,” for instance.
- is a big deal.
It is, however, probably a much bigger deal for the organisation than it is the video game.
That is silly money - football money!
- but for FIFA the organisation that is also money for nothing.
The marketing team could probably do with a challenge, but even this’ll be a breeze.
This is also the thing, whatever we call it, that’s been such relentless conundrum.
Playing FIFA is fun; it is also a nightmare, and each year we retread the same ground.
Improvements from one year to the next are mainly limited to system gimmicks with names followed by registered trademarks.
But it does mean now is as good an opportunity as EA will get to do something.
EA, in fairness, has made some promises.
“We are taking action,“EA’s chief experience officer Chris Bruzzo told Eurogamer last year.
“We’re not just talking.
We’re taking action.
We’re putting more information in front of players.
We’re driving awareness around parental controls.
And we put in preview packs as you know.
We are ready to continue to engage in solutions.
We really are.”
Regardless, whatever EA Sports FC becomes, it should leave the scummy stuff to FIFA.
