“It feels quite unattainable for the majority.”
Speaking to Eurogamer at TwitchCon Paris, many Twitch Partners criticised the programme and stated its threshold was unattainable.
One-off gift subscriptions and subscriptions through Prime do not count.
For many streamers, this criteria is impossible.
Based on estimated subs data for the past 3 months:Incl.
prime: ~5.2%Incl.
gifted: ~9%Incl.
Twitch Partner Joesephyr felt similarly.
“I think it’s double edged,” he said.
“It looks like it’s a step in the right direction but only for certain people.
It feels quite unattainable for the majority.”
A major sticking point for streamers is the exclusion of gift subscriptions.
“That’s very anti-community.
It’s like saying their support isn’t enough.”
Charity streamer and Twitch Partner Lomadiah also stated the criteria was unattainable due to the exclusion of gift subs.
“It’s not an attainable number, especially without gift subs being involved,” she said.
“That cuts out so many different communities.
My community is majority gift subs.
I do get Twitch’s perspective of not wanting various people to cheat the system with gift subs.
Twitch Ambassador ReadySetBen is particularly concerned about burnout.
Lomadiah also noted the cost of living crisis and the lack of thought towards disabled streamers.
“It also doesn’t take into account disabilities.
So people who are having to put in the grind could potentially burn out.
And that’s something to avoid in the industry.”
“We had splits before, but I feel like they were always hidden.
No one really understood how it worked.
Now it’s out in the open, it is honest, it is transparent.
And there are rules and you could check them out.”
Let’s see who can achieve this goal.
It is a step in the right direction.”
“I consider it an education issue as well,” she continued.
In short, the high criteria for success is something akin to tough love, Kish appears to suggest.
“I understand deeply what it feels like to not hit a milestone that you want.
So I am extremely empathetic towards that journey.
Having a 70/30 split across the board would certainly benefit all streamers.
So I’m optimistic in that way, but right now it’s not enough.”
