UPDATE: New guidelines now removed.
UPDATE 8/6/23:Twitchhas now removed the new Branded Content Guidelines, following a backlash from the streaming community.
“These guidelines are bad for you and bad for Twitch, and we are removing them immediately.”
These guidelines are bad for you and bad for Twitch, and we are removing them immediately.
Streamers have overwhelmingly responded negatively to the amendments.
“This is absolutely atrocious,” said Twitch Partner LowcoTV.
How dare you attempt to restrict streamers from making a living.
How dare you attempt to restrict streamers from making a living.
This is on top of the 50/50 split and new TOS that bans simulcasting."
Twitch is so desperate to become profitable that they are losing sight of the big picture.
Seems more logical," posed streamer MrBeast.
Hey@Twitchhow about instead of handicapping what creators make, you help them make more?
A message to Twitch.pic.twitter.com/uQl2eEbG6h
Twitch has responded with an apology.
“Today’s branded content policy update was overly broad.
This created confusion and frustration, and we apologise for that,” it tweeted.
“We missed the mark with the policy language and will rewrite the guidelines to be clearer.
Thank you for sharing your concerns, and we appreciate the feedback.
We’ll notify the community once we have updated the language.”
Todays branded content policy update was overly broad.
This created confusion and frustration, and we apologize for that.
Twitch Partner and Ambassador Lil_Lexi has provided further clarification after a meeting between Ambassadors, Twitch staff and executives.
Mobile-first services (such as TikTok) are allowed.
This rule was already in place for Twitch Partners and Affiliates, but now applies to all streamers.
