“What do we need to do to get the Millennium Falcon?”

“So, working backwards from that, what do we need to do?”

“I was like, ‘I’ll try my best’.”

PowerWash Simulator key art.

This month’s launch of a SpongeBob SquarePants DLC follows previous add-ons themed around Tomb Raider and Final Fantasy.

A Warhammer pack is due later this year.

Suddenly, brands are falling over themselves to be in PowerWash Simulator.

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But how did this happen?

Was this all because sponges are good for cleaning, I ask?

Marsden admits they actually hadn’t made that connection.

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Other deals, some begun earlier than SpongeBob, are still in the pipeline.

“‘Why would we collaborate with PowerWash?’

But once people get it, they pretty much love it and are obsessed.”

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“Having two huge names up there to start with definitely gave us a big head start.”

So, how well has SpongeBob done, I ask?

“It’s blown through our forecast,” Marsden nods.

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“We talked about power washing the E3 convention centre and then E3 got canned.

The challenge now is bandwidth and time.

People have started coming to us now, which is really nice.

That was the dream.”

“We’re taking requests for sure,” he adds.

“There’s a big old spreadsheet.”

“The average playtime of the game is good.

It’s like 40-45 hours average play time,” Marsden says.

Will there ever be a PowerWash Simulator 2, or is there not any need?

But how about for technical reasons - can the game as-is be polished up to offer more visual shine?

I’ve seen headlines in the press that ‘mundane chores are all the rage’.

But this isn’t like other types of simulator."

“Dreams are coming true on this game,” Marsden continues.

We feel very lucky."