“The second best thing to do in the dark.”
The Game Boy Advance SP was forward-thinking in a lot of ways.
But its marketing here in the UK now looks more than a little more dated.
Its colours were more muted - its all-silver option made its hinged design look like a small laptop.
Its angular shape was more business-like (and its dinky shoulder buttons rather less ergonomic to hold down).
But all of this made sense - right?
Nintendo already had a successful Game Boy Advance for the younger market.
This one was for a different and more narrowly-targeted demographic - something its advertising also reflected.
The advert included a moody monochrome photo of a model-like couple posing topless beneath silken sheets.
All of this isn’t to say the SP was the only time Nintendo was horny on main.
It is truly, truly cringeworthy now.
Anyway, happy 20th birthday Game Boy Advance SP.
You’re now finally out of your teenage years - and not a minute too soon.
