But at least Pokemon is in good company.
The Transformers toys debuted in 1984, and the franchise has largely endured for four decades.
MLP went dormant for a few years before a 2003 revival proved to successful.
The card game Phase 10 was the final 2024 inductee for the Toy Hall of Fame.
Pokemon may not have won this year, but its ongoing popularity is staggering.
On the Nintendo Switch alone,the Pokemon franchise has sold 99 million units.
The mobile gamePokemon Trading Card Game Pocketblew past30 million downloadson the App Store and Google Play in a week.
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