Briefly overtook Apple as world’s most valuable company.

And the reason isn’t video games.

By comparison on Friday, Microsoft’s market value was $3.18 trillion.

Nvidia 4090 graphics card on a bright green and black background

It marks a shift for the company as it enhances its AI capabilities alongside its typical GPU offering.

It seems graphics processing and AI could go hand in hand, too.

Last month,Nvidia boss Jensen Huang discussed how AI could be used to advance graphical capabilities.

Cover image for YouTube video

“We can’t do computer graphics anymore without artificial intelligence,” he said.

“We compute one pixel, we infer the other 32.

I mean, it’s incredible.

Chart showing the three most valuable companies in the world increasing in value: Nvidia, Apple and Microsoft

Nvidia will be supplying parts for Nintendo’s forthcomingSwitch 2console, asDigital Foundry explored last year.

The company’s next round of top of the range graphics cards are also expected to be announced soon.