“Choose a new plan to keep watching,” the message said (via The Verge).

Now, Netflix is following through.

In 2023, Netflixremoved the basic plan in the USfor new and returning members.

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Netflix, like other streaming companies, is continuing to drive people to its ad-based plan.

At $7/month Netflix currently has the cheapest ad plan for any major streaming provider.

For comparison, thecheapest ad-based plans for Max, Paramount+, and Disney Plus are $8/month.

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