For the “ultra-enthusiast” audience, price is “not a significant barrier,” one analyst says.
The disc-free system is more powerful than the PS5 and boasts impressive technical specs.
Butthe reaction onlinewas mainly focused on its price tag: $700 USD.
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Many were left scratching their heads and wondering:Who is this for?!
According to Circana analyst Mat Piscatella, the console is targeted at the “price-insensitive PlayStation ultra enthusiast.”
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Everyone knows someone who always buys the newest iPhone, after all.
That percentage should go down in the months after, he said.
But he pointed out that the reality of the video game market today demonstrates thatpeople will pay more.
“The console market is stratifying in many ways.
Premium gamepads and headsets are offered at premium price points…
The list goes on,” he said.
“Companies are trying to maximize the dollars they can generate from both price-sensitive and price-insensitive consumers.
This has been a bit of a painful transition for many console fans.
For most prospective PS5 consumers, the standard edition will represent the value sweet spot.”
Sony has said its price increases arerelated to global economic conditions.
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