And why this year’s finale has been given a new gameplay twist.
Seemingly-obvious Traitors are still going under the radar, while innocent Faithful are being banished for innocuous reasons.
But in a constantly-changing meta and under high pressure, progress is slow.
Can you really get better at social games through practice?
And how does the new finale twist change the game?
There’s an ability to protect more people, and potentially trap a Traitor too.
This just makes it more interesting when people start to come up with new strategies."
“Nobody is going to kill the person they have a rivalry with,” he continues.
“That’s never going to change,” he says.
So, how can you play better?
Except for those who are smart enough to say, ‘whatever Harry does, I won’t do’.
That’s the shifting meta.
How do I extract the most value from this situation?'
That is happening in this series for some players."
Up to a point, anyway.
Before, on Big Brother, anything strategic was treated as villainy.
America has 47 series of Survivor, a much more strategic version of Big Brother.
And that’s great."
So the only real drama in a finale is - are there one or two Traitors left?
And they’ve done this before."
Around the world, more than a dozen seasons of The Traitors format have aired.
Here in the UK, you could watch multiple editions of The Traitors US and Australia on iPlayer.
And the number of endgames this format has is limited, without changes.
“No one remembers the ending of Love Island, or even the final week of Big Brother.
It’s almost always irrelevant.
So, how will this year’s finale play out?
Unfortunately, in Brett’s opinion, the change tips the scales further towards a Traitors victory.
“I can’t see how this benefits the Faithfuls in any way.
If there’s a Traitor in that group, that Traitor will win.
It’s not an unboxing for viewers, because we already know the players' roles.
But it’s more about watching the players respond.”
“If we can watch that happening live, that’s really interesting,” Brett says.
“Again, you’re free to’t have that too many times either,” Brett says.
Who knows - maybe next year’s crop will have it all sussed?