But who actually pays?
But how much does a trailer inGeoff Keighley’s showcase actually cost?
Yet trailer costs have been revealed, and since corroborated byKotaku.
Want a one minute trailer in the showcase?
That’ll be $250k in Keighley’s pocket.
A document obtained by Kotaku adds this money also includes a set number of social media posts.
Using these costs and last year’s showcase, Esquire estimates Keighley made $9.65m.
This is part of “earned editorial placements” that provide free airtime for certain projects.
Which begs the question: who exactly is paying these prices?
That’s not all.
Summer Game Fest continues after the showcase as a physical event.
A biz dev partner badge for a day’s access costs $500 - after approval.
Keighley was criticised after The Game Awardslast year for not acknowledging the layoffs or state of the industry.
Still,Summer Game Fest has spawned a number of other showcasesgeared specifically towards indie games and minorities.
