If Take-Two raises prices to $80 or more, other publishers could apparently follow suit.

For his money, Ball said he predicts GTA 6 will cost $70.

(I don’t think they’ll do $100, though some have reported as such.

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I’d bet they stay at $70 base, and if not, then $80.

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A number of “would-be growth drivers” have also failed to materialize, he said.

Thefull reportis a fascinating and in-depth look at the video game industry that is well worth a read.

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