That attracted the attention of Amazon, which had previously used its online reach to become the No.
But when Amazon tried to usePrime Gamingto overtake Steam, it came up far short of that goal.
In the end, Evans concluded that Amazon underestimated Valve and didn’t understand why players gravitated to Steam.
And it worked well," wrote Evans.
We never validated our core assumptions before investing heavily in solutions.
We needed to build something dramatically better, but we failed to do so.
And we needed to validate our assumptions about our customers before starting to build.
But we never really did that either.
Just because you are big enough to build something doesn’t mean people will use it."
Valve is still the most popular PC marketplace in 2025, albeit with competition from several storefronts.
In other recent Steam news, Valveremoved a free-to-play game from Steambecause it infected players with malicious malware.
Valve also apparentlybanned games that require users to watch adsin order to play them.
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