“Multiplatform is a strategy.”
“Multiplatform means widening your addressable market, as the marketing guys say.
you might’t say it’s only available here if it’s available everywhere.
So it’s a balancing act, right?
I’m increasing my addressable market, that’s good.
I’m making it harder to sell only on my platform.”
“We’ve seen it before.
I mean I was in the business when Sega brought their Dreamcast titles to PlayStation 2.
Microsoft has two big games on the way to PS5 consoles this year.
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