Brian Mariotti is ready to take on the world of collectibles again with his brand-new company, Thrilljoy.
Over the past decade, Funko has become synonymous with the toy collection scene.
“I think it needed a lot of storytelling.
I didn’t think the world needed another figure company.
There are a lot of great figure companies out there.
I love Sideshow, Hot Toys, and Mezco… some great companies are making great products.
I wanted something that had more storytelling elements in it,” he explained.
“With a Pix, everything tells a story.
The frame, the style of frame, like our anime has black bamboo framing, sometimes blood splatter.
Van Gough has a gold museum frame up, the horror has gothic, black matte frames.
The cartoon [Pix] have frames that are more whimsical.
The Pix packaging isn’t a small box like it’s Funko contemporary.
Instead, the larger box features a magnetic flap, allowing for easy access to the collectible.
All of that tells an immortalized-in-pop-culture moment that we tried to capture here.
“You see products here that start at $50 and they go up to $150.
The best way to do that, he thought, was to offer stock in the company itself.
One thing in common with companies like Funko, though, is that Thrilljoy has a mascot.
And, so far, Bloo is a hit.
“I’m obsessed with yetis.
That was surprising to see people gravitate towards the look and feel of Bloo.”
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