David Fincher directs a new Xbox ad that focuses on nihilism.

That is, until he gets home and plays Xbox.

Then he’s happy again.

Is the new Xbox ad teasing something?

“A much-needed dose of fun transforms him into the human he always was,” the ad states.

Some believe this video may contain clues.

The video is also produced in partnership with Samsung.

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Another sequence in the video shows a clock that references January 9, 2025.

Whether or not this means anything at all is unclear.

Keep checking back with GameSpot for the latest.

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