Taking the Mickey.
The Walt Disney Company hasannouncedit’s acquiring a $1.5bn USD stake in Epic Games as it launches a multi-year partnership to create an “expansive and open games and entertainment universe connected toFortnite”.
This new Unreal Engine-powered “persistent universe” will “interoperate” with Fortnite to offer a “multitude of opportunities for consumers to play, watch, shop and engage with content, characters and stories” from across Disney’s vast IP portfolio.
Explicit mention is made of Disney, Pixar, Marvel, Star Wars, and Avatar, with users able to “create their own stories and experiences, express their fandom in a distinctly Disney way, and share content with each other in ways that they love.”
A bit of concept art accompanying today’s announcement looks quite a lot like the ultimate interactive entertainment dystopia: an in-Fortnite digital theme park where fake Disney Cruise ships go on pretend tours; where a cyberpunk-esque corporate ‘zone’ sees Disney+-branded skyscrapers loom over an ESPN arena and a Star Wars-themed Lucasfilm office rotunda, while an AT-AT battle nudges up against Pandora in the background.
“Disney was one of the first companies to believe in the potential of bringing their worlds together with ours in Fortnite,” Epic Games CEO Tim Sweeney says of today’s partnership announcement in a statement shared alongside the news.
“Now we’re collaborating on something entirely new to build a persistent, open and interoperable ecosystem that will bring together the Disney and Fortnite communities.”
Today’s announcement of Epic’s multi-year collaboration with - and $1.5bn investment from - The Walt Disney Company follows the Fortnite maker’sdecisionto lay off “around 830 employees” late last year - news which was accompanied by Tim Sweeney’s admission that, “For a while now, we’ve been spending way more money than we earn.”
