What exactly is the multi-platform strategy?
Just what’s going on with its multi-platform plans?
The rumours in question are suggesting that a number of Xbox-exclusive titles are on their way to other platforms.
On the face of it, that’s nothing new.
A number of Xbox properties have transitioned across to rival platforms - including PlayStation.
Acquired IPs such as Minecraft and Call of Duty have always been multi-platform and will continue to be.
In turn, this has led to conjecture that Microsoft may even exit the hardware market.
What is the strategy?
If Xbox is changing, what’s it changing into?
Could it be that Game Pass is not financially sustainable or that its growth has plateaued?
The more games there are on as many systems as possible, the better it would be for Microsoft.
And then there are the statements coming from Microsoft itself.
Porting lower profile games isn’t likely to be the game-changing strategy that will transform Xbox’s fortunes.
However, going bigger and bolder could have consequences on the existing business.
I would be intrigued to see Microsoft co-opt existing hardware into its ecosystem, however.
And perhaps that dovetails into Microsoft’s anticipated handheld strategy.
A flagship Xbox machine would be excellent, but co-opting other devices into the mix could be compelling.
