Plus: what should we make of Xbox’s big claims for its next-gen console?

Something has to change.

Let’s deal with the Xbox business update first.

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However, the pitfalls are obvious.

The answer, for now at least?

Tentative support for existing, lower profile games to shift over to Nintendo and Sony platforms.

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It’s described as an experiment of sorts, to see how multi-platform could work for Xbox.

Realistically, ithasto happen for Microsoft to escape its current, limited addressable market.

We are in the latter stage of its lifecycle, we are told.

Prior strategy in previous generations was simple: lower the cost.

The idea of a $299/299 PlayStation 5 seems unviable.

The solution is acting like a much more aggressive multi-platform strategy, of course!

Returning to the Xbox business update, Microsoft seemingly committed to two new pieces of hardware.

The question is whether Microsoft partners with AMD or Nvidia to get the job done.

Is the S/X console strategy dead?

And as for Sony?

we’ll get sooner rather than later.