The survival horror multiplayer has mastered publicity stunts, but it doesn’t make a lasting impression.

There are several things that nearly everyone agrees are annoying.

Processing fees, for example.

Content Warning screenshot showing players heading off ahead of you in a grassy, sunny overworld, as you film them with camcorder in hand

Drain flies that flit around your face before dive-bombing your beer can.

you might find yourself wondering at weak moments, when work feels particularly crushing.

“MrBeast doesn’t evenreallycure blindness.”

Cover image for YouTube video

It’s a losing game.

In theory, Content Warning functions similarly to Steam-favourite survival horror multiplayer,Lethal Company.

In three-day cycles, you and up to three other aspiring SpookTubers must descend into a charcoal pit.

Content Warning screenshot shows two players walking through tall green grass in grey diving suits.

Your goal is to film something disturbing, go viral, and make money.

You’reLogan Paul, and your brain functions at quarter speed.

I kept encountering Whisker, for example, a teetering wraith with a whirring hand mixer for a head.

Content Warning screenshot shows a computer monitor displaying a loading screen in front of green bushes and yellow flowers.

So Content Warning is effectively an online multiplayer-only game, a quality I initially found vexing as a woman.

Then I realised no one is taking it seriously, except, maybe, as a voiceover opportunity.

I was dazed, for a second, and wondered if I had been sucked into aTwitchstream.

Content Warning screenshot shows white board with instructions for going viral: “Go down to the old world, film something scary, upload, go viral."

Then I realised that he’d grabbed the camera and was speaking to it in selfie mode.

The absurdity of voice chat, despite my reservations, is the best part of Content Warning.

They appear to me like doltish football players worried that the ball is coated in Uranium.

Content Warning screenshot shows character customization screen with instructions to “type a face."

Content Warning has no narrative or progression system beyond making money, which feels as hopeless as it sounds.

“OH MY GOD!”

my teammates later cried as I sacrificed myself for views, allowing a monster to maul me.

Content Warning screenshot shows a TV displaying SpookTube and footage of two players walking through grass.

That’s the other thing I like about Content Warning - it’s actually a content creator role-playing game.

“Do something cool” I wanted to scream, “like throw yourself into the meat grinder!”

Content Warning cunningly encourages this Lord of the Flies debasement.

Content Warning screenshot shows the item shop screen for gadgets, which includes a goo ball and boom mic.

“We are never in the real presence of the object.

Between reality and its image, there is an impossible exchange.”

Content Warning accessibility options

Ability to adjust chromatic aberration and mouse sensitivity.

Content Warning screenshot shows a black-and-white monster with a snail head standing upright in a prison-like interior.

Control reassignment for major functions such as walking, sprinting, and jumping available.

Volume for both voice chat and SFX can be modified.

It requires you to give up your empathy, because you’d always figured that attention was more vital.

It’s a ridiculous human impulse, so Content Warning is a ridiculous game.

I can work with that, but here’s the problem: light always cuts through the dark.

Without its funny players, Content Warning is too insubstantial to make a lasting impression.

We’ve all internalised it by living, mostly, through screens.

A copy of Content Warning was provided for review by Landfall Publishing.