New Classics tier introduced.
Ubisoft+ will now feature two revised tiers.
That’s the consumer shift that needs to happen," he said.
“They got comfortable not owning their CD collection or DVD collection.
That’s a transformation that’s been a bit slower to happen [in games].
As gamers grow comfortable in that aspect… you don’t lose your progress.
If you resume your game at another time, your progress file is still there.
That’s not been deleted.
You don’t lose what you’ve built in the game or your engagement with the game.
So it’s about feeling comfortable with not owning your game.”
He added: “I still have two boxes of DVDs.
I definitely understand the gamers perspective with that.
That’s reassuring.”
So we saw an opportunity to offer these worlds to our consumers for a lower fee.
And this is a response to the behaviour that we saw from players."
“There are multiple behaviours,” he said.
That’s part of the reality and that’s ok with us."
To combat the churn of users unsubscribing, Ubisoft aims to build value.
Microsoftsold the streaming rights of Activision Blizzard games to Ubisoftto ensure its $68.7bn acquisition was successful.
