“It’s time to set ourselves up for the next 20-plus years.”

This time though, things seem slightly different.

There’s an air of change around Blizzard, at least as far as World of Warcraft operations go.

An illustration of the now fairly grizzled human paladin Anduin, from World of Warcraft.

It sounds like a great idea.

Things have needed to change.

More importantly, Blizzard has had to weather some ferocious storms.

Cover image for YouTube video

Partially, some of the answer seems to be to go big.

There’s also a sense that the game is heading into a new era.

Nonetheless, there’s also a lot about the War Within that’s very familiar.

An underground dungeon in World of Warcraft: The War Within, with a spiralling, wooden-walkway-lined settlement of some sort.

The notable new mechanics are Hero Talents, Warbands and Delves.

I tried one of these Delves, incidentally, during the alpha preview event, and I liked it.

It felt novel to be able to take on a dungeon alone.

A vast, underground, glowing cavern in World of Warcraft: The War Within.

Finally, Warbands remind me distinctly of Diablo, which of course Blizzard also makes.

Warbands go deeper than that, though.

One other minor but, I feel, significant point.

An outside area in World of Warcraft: The War Within, showing the stony dwarven city of Donogal.

The iconic exclamation and question marks you see above NPC heads: they’re getting a refurb.

The War Within will be released sometime in the late summer, early autumn.

My full interview with Holly Longdale follows.

An incredibly large underground area in World of Warcraft: The War Within, dominated by an enormous sun-like glowing gem.

Eurogamer: I’d love to hear a bit about the idea for a trilogy of expansions.

Is this an idea Blizzard has been sitting on for a while - where did it come from?

Let’s take a step back.

A screnshot showing the new Warband log-in screen to World of Warcraft, in which you’ll see your characters huddled around a campfire, waiting for you to choose them and log in.

Where are we going?

What is World of Warcraft?

What are we doing with this crazy behemoth, glorious thing that was created?'

A screnshot showing the new Warband log-in screen to World of Warcraft, in which you’ll see your characters huddled around a campfire, waiting for you to choose them and log in.

And so from that we thought it’s time to make a bold statement.

And presumably they’ll be linked together between expansion by a string of content patches?

How to phrase this without giving it all away?

A screenshot showing several multi-coloured Earthen dwarves from the new World of Warcraft expansion The War Within. They all stand next to each other and stare at the camera. It’s quite disconcerting.

God, it’s so hard to say this without revealing things!

It’s not resolved in one.

There’s a very real cadence for how this will play out that can’t be rushed.

Bertie’s World of Warcraft character flies above the new War Within dwarven city of Donogal.

If we tried to do everything we planned to tell in one expansion, it wouldn’t be good.

There’s-

There’s 39.

Broader than the 39?

Bertie’s World of Warcraft character flies above the new War Within dwarven city of Donogal.

As to our content cadence: we’re still getting our legs under us with the eight-week patch cadence.

And eight weeks is sort of a guide; some may be faster.

What events should be happening in the world?

Bertie’s World of Warcraft character stands on the steps to the new War Within dwarven city of Donogal.

And to continue experimenting.

It seemed to be really popular - how did it do?

And it outperformed everything.

Article image

Even with the people that were… PvP is a polarising game jot down or genre.

It’s not designed for that, currently.

What we don’t want to do is put something out there that wasn’t intended to last.

Article image

So we’re going to see.

So we thought, ‘Okay, well, they’re underserved - what can we do for them?’

So the expansion tracks are the high-level storylines for the game, and also the feature sets.

Article image

I see - so you have your development team and your live team?

How is it doing and where does the bulk of the WoW audience lie?

I can’t give numbers but I can say they are both incredibly healthy.

Article image

Hardcore was a brilliant idea.

Do you talk to him about the vision for the game?

Oh yeah - all the time.

I wasn’t sure if he was off doing something else.

No, he’s guiding the ship.

The other thing I wanted to ask concerns the industry and everything that’s been happening to it.

Yes, we’re okay.

We count ourselves as fortunate.

That’s very good to hear.