“It’s sad, he’s just feeding hatred.”
This discussion was amplified when controversial owner of social media platform X Elon Musk joined in.
Of course, this exchange was not missed by the Assassin’s Creed team.
However, Cote chose not to rise to Musk’s post, and instead ignored it.
“And I just took a step back.
I have a mindfulness app on my phone.
And I did a bit of mindfulness to have a go at explore the emotions that this tweet created.
“For me, Elon, it’s sad, he’s just feeding hatred.
I had a lot of three word replies that came to mind.”
Cote said he knew that replying to Musk at that moment would not help Ubisoft’s case.
“By attacking someone like Elon… “We’ve got a super-mysterious historical character from which not much is known about.
And for us, it was what we want in [Assassin’s Creed],” he explained.
“What Elon says is not the game that we’re building,” Cote continued.
“People will have to play the game for themselves.
This hub is where the series' modern day segments will now be accessed from going forward.
The studio exec promised we would get more details on this “later”, so stay tuned.
Assassin’s Creed Shadowslaunches for PC, PlayStation 5 and Xbox Series X/S on 15th November 2024.
