(How many people play?
100 million people logged into Pokemon Go across 2024, with 20 million weekly players.)
For those who made the journey, the event received a pretty warm reception.
The main gripes I heard about the event were relatively minor.
As for the sale of Pokemon Go itself, opinions were mixed.
Sensitivities to the sale clearly remain and, it seems, are being keenly watched.
“We will not be bringing intrusive in-game ads to Pokemon Go,” is Niantic’s official response.
“Not now, not ever.”
By then, Pokemon Go’s sale will likely be completed and any immediate impact more visible.
This article is based on a visit to Milan, for which Niantic assisted with accomodation.
